Landing page

Bee Balm – Shopify Product Landing Page UI/UX Design for a DTC Lip Balm Brand

Bee Balm is a direct-to-consumer skincare brand selling honey-based flavored lip balms. The goal was a conversion-focused product page that feels fresh, natural and trustworthy, and turns first-time visitors into buyers. I designed the complete product page and its mobile version from scratch in Figma. It includes a hero with social proof and scarcity cues, flavor selector, benefit bullets, trust strip, ingredient tabs, testimonials and FAQ, along with a warm strawberry and honey visual system built on Harmonia Sans.